Almay Liquid Lip Balm in Cantaloupe Cream: Review + Photos

Almay has released their new line, titled Color + Care. I don't know if they intend to add more products to this line, but so far the first one they have made is quite noteworthy just by the title. Liquid Lip Balm. This claims to have the finish, shine, and color of a lip gloss, but the comfort and moisture of a lip balm as well. I only heard about this checking what coupons I had on my coupons.com app in the Personal Care section. There was an offer to get $1 off this product, and I was willing to try this.

This comes in ten shades, ranging from light nudes to coral shades, pink shades, and red. I would say most people would find a shade that suited their skin tone or that they found appealing. I picked up a shade called Cantaloupe Cream, which is a slightly warm, mid-toned coral shade. It applies slightly lighter than from what you see directly through the transparent tube. The tube is kind of short and thick, with a gray matte cap.

The consistency of this is definitely on the thicker side, but it's not goopy. This has an interesting texture, it's very soft and plush, almost like a MAC Plushglass, except without the tackiness. I wouldn't classify this as a sheer product. I can clearly see that my lips have changed color even with one thin layer. Darker colors such as the red or dark pink they have in this line are probably even more pigmented. I don't find that this settles into lip lines.

This is not a high shine finish product, but the shine isn't subtle either. I would say that it's finish is just average, helping their claim that this has the finish of a gloss while still being a balm. The durability of this will last a very long time without eating/drinking, but like lip balm if you put your mouth to a cup or eat a meal, this is probably gonna slide off.

Overall I think Almay's new concept with the on-going trend of cosmetics that double as skincare or healing properties is very original. This is very comfortable to wear, and performs overall pretty well.

Swatch of Cantaloupe Cream (no flash)